Painted Coast Necklaces
This capsule collection was inspired by vintage African glass snake beads I found while at the Tucson Gem show. I was immediately charmed by their shape and mix of striped colors. Because these beads are rare and limited, sourcing strands for production was a fun challenge. I made the custom striped necklaces using solid color beads to achieve the delightfully playful look of the initial strands. I developed custom gold-plated beads and end caps to elevate the glass beads. The capsule was a success...selling out and was the featured product on an Instagram reel that received over 600K views and 5,000 likes.
Inspiration & Mood Board
Vintage Bead Sourcing
Custom Findings Development
Composition & Construction
Final Assortment
Campaign Imagery
Social Media Impact
FEATURED PRODUCT IN VIRAL INSTAGRAM REEL
+637K VIEWS
+5,400 LIKES