Confetti Letter Necklaces

To enhance direct-to-consumer business and expand the e-commerce offerings, I spearheaded the design and development of an alphabet necklace and charm program. The vision for this product was to become a signature style on the site, appealing to customers for years to come. Drawing inspiration from the classic elements of the Lizzie Fortunato aesthetic, I focused on organic metal textures and colorful stone accents.

Given the program's longevity and its potential for mix-and-match with other products, achieving the right design was essential. This involved multiple iterations and sampling rounds to refine the pieces until they were production-ready. The outcome was a resounding success, with the collection nearly selling out during its launch weekend. Several reorders were placed to meet customer demand, making it one of the best-selling styles.